Are You Searching for an ActiveCampaign Alternative? These tools offer both CRM and email marketing features, as well as email templates and pre-designed automation workflows for use.
HubSpot provides lead scoring and list segmentation tools that can increase ROI, as well as powerful sales automation features to streamline marketers’ processes. However, HubSpot lacks essential CRM features such as sales pipeline management and call tracking that could increase return.
AWeber
AWeber is an email marketing software solution offering a drag-and-drop email builder, automated workflows and other tools that enable you to expand both your audience and business. Their free plan offers up to 500 subscribers and 3,000 monthly emails; while their paid plan lets you create unlimited campaigns. AWeber integrates with PayPal and Stripe e-commerce solutions; its email signup forms make collecting subscribers’ contact info simple while built-in automations send shopping cart abandonment or follow up emails automatically.
AWeber offers various templates to assist with creating email newsletters. It supports mobile-responsive and dynamic content emails as well as using artificial intelligence for Smart Designer to automatically create and optimize email templates – making it easier for non-designers to write and send effective messages without being designers themselves. AWeber makes for an ideal solution for small businesses or eCommerce marketers that need an affordable tool with outstanding customer support.
Reporting functionality enables you to track both email campaign metrics and subscriber metrics, providing insight into how well your emails are performing and helping create targeted and relevant marketing campaigns. Subscriber metrics may include clicks, opens or more in-depth revenue-based measurements; additionally there is a comprehensive set of analytics features such as segmentation or tracking open rate performance.
Though AWeber’s automation features are strong, its email message triggering capabilities still fall short when compared with competitors such as GetResponse. Though AWeber offers some workflows which can be activated upon certain actions such as new subscriber or purchase, GetResponse provides much broader trigger options than AWeber does.
AWeber offers an unwieldy user interface, but is easily manageable. Their support team offers email and telephone assistance and has extensive knowledge of their platform. Furthermore, there is extensive help articles and video tutorials on their website as well as call support on certain paid plans only; plus an online community where users can share experiences and advice with each other.
Klaviyo
Klaviyo is an email marketing automation platform tailored to the needs of eCommerce businesses. It offers an impressive set of features and benefits tailored specifically for eCommerce, such as data integration/storage/segmentation/A/B testing/drag-and-drop email builder/reporting; integrations with Shopify, Magento, and WooCommerce as well as reporting.
Klaviyo allows marketers to easily build automated email campaigns triggered by specific customer actions such as purchases or website visits. Campaigns may feature branching to allow personalized messages for various customer groups. Klaviyo also supports SMS marketing so brands can send text messages at certain points during their sales cycles.
Klaviyo provides marketers with an email preview feature that enables them to see how their emails will appear across multiple browsers and devices, a particularly beneficial feature for eCommerce businesses as it helps prevent sending emails that might look broken or unreadable to some of their customers. Email previews should be used carefully; Litmus may help marketers expedite this manual QA process faster.
The platform also features numerous automation features, such as welcome flows, browse abandonment flows, cross-sell flows and win-back flows. Furthermore, marketers can utilize one-time announcements such as product launches and newsletters while sending transactional messages such as order and delivery confirmations.
Klaviyo provides retailers with another key advantage by creating personalized subject lines based on subscriber behavior and preferences. This tool can help boost email open rates and clickthrough rates while suggesting keywords relevant for use in subject lines – all essential tools in creating successful e-commerce marketing campaigns.
Klaviyo provides more than email marketing; its tools also cover social media management and mobile app development. In addition, there is an array of templates available for creating email marketing campaigns designed to attract and retain customers for businesses. Furthermore, its user-friendly interface and support resources make getting started easy for brands using this platform.
Omnisend
Omnisend is an ideal solution for ecommerce marketers looking to streamline their omnichannel marketing strategy. This email automation and signup form builder enables easy plug-and-play automation sequences that can be set up quickly, as well as integrations with major ecommerce platforms like BigCommerce and Shopify, multiple CRM tools and various support functions such as email push notifications. Furthermore, there are SMS, web push and push notification services provided as additional benefits of Omnisend use.
Omnichannel capabilities of this tool enable users to send targeted and individualized communications directly to customers, increasing engagement and conversion rates. A business owner could for instance target specific customers based on purchase history and browsing behavior – ultimately increasing revenue for his/her company.
Omnisend was specifically created for ecommerce marketers looking to automate and run marketing workflows that go beyond emails. Omnisend’s AI-powered engine helps businesses understand consumer interests and intent at each stage of the buyer journey to customize messaging accordingly. Furthermore, businesses can create automated campaigns such as transactional emails, welcome series welcome messages cart abandonment reminders and personalized product recommendations to drive conversion.
Omnisend provides outstanding customer support via email, help desk, 24/7 live reps and knowledge base. Their user-friendly drag-and-drop email editor makes creating campaigns straightforward for even beginners, while their product picker tool enables marketers to select any products from their store and include them in an email campaign.
Omnisend provides a free version of its software, offering email campaigns and signup forms, campaign boosters and an autoresponder that enhances open rates. However, the basic email editor makes using Omnisend difficult due to lack of inbox preview options.
Omnisend provides more granular audience segmentation and personalization options compared to Klaviyo. For instance, its email segmentation tools enable marketers to identify specific subscriber groups based on demographics such as age, location, interactions or lead score; while its advanced email template builder enables marketers to customize personalized emails that reflect brand messaging.
Moosend
Moosend stands up to its marketing slogan of being “the easiest email marketing software.” With its drag-and-drop editor and prebuilt templates, creating campaigns and lists is made effortless. Plus, its email design tools enable you to include images, videos, or interactive elements without knowing HTML!
Moosend is well-renowned for its marketing automation features. With 32 automation triggers – more than most rival services can offer – these triggers can be set based on tags, events or web tracking data to trigger emails to be automatically sent based on subscriber behavior. Furthermore, workflows allow for automatic email delivery based on specific subscriber behaviour.
As an example, when your subscribers click a link in your newsletter, the platform can trigger a campaign offering them a discount code for a complimentary product – helping keep subscribers engaged with your business and engaged with one another. This way, your subscribers remain loyal.
Moosend offers powerful reporting and analytics features. You can view various graphs and charts to monitor the success of your campaigns, helping improve ROI while alerting you when your efforts don’t produce results.
Moosend offers powerful list management tools. The system makes uploading new subscribers and managing existing ones a simple task, setting automatic bounce-back emails and welcome messages, automating campaigns triggered by certain dates or events and more. Plus, its advanced segmentation features allow you to target your audience based on interests, buying habits and other factors.
Moosend offers autoresponders to simplify email marketing for beginners. These messages are sent at predetermined intervals to your subscribers to nurture and build a relationship, with simple drag-and-drop capabilities or by typing your own script.
Moosend is an excellent solution for small and mid-sized businesses searching for features at an economical price point. Their affordable subscription plans offer industry-leading marketing automation, an expansive template library, advanced design tools and 24/7 customer support to assist with any problems or questions that arise.