Google Ads offers various extensions that can make your ads more visible, leading to more clicks and user engagements like calls. Discover why it is beneficial to leverage these extensions, as well as how best to utilize them effectively.
Dynamic structured snippet extensions automatically add short snippets of information related to your search query into your ad, helping people easily review this data. This can boost performance as more people can easily review information quickly.
More Clicks
Add Google Ads Ad Extensions for additional customer engagement opportunities and increased effectiveness from your paid search ad spend.
Dependent upon the type of extension, you can add phone numbers, website addresses, additional text for your ad, photos or video from YouTube, maps and much more directly onto SERP pages. Because extensions appear directly in SERP results pages they often attract more clicks than traditional text ads do.
There are various extensions you can install at once that will continue to function reliably; others, however, are dynamically generated by Google based on what it thinks will perform best for you – this includes callout, location and price extensions as well as app extensions.
App extensions allow you to promote your mobile app within search ads and are an effective way to drive downloads. They work especially well when advertising a new or free version of an existing one; typically only appearing when someone searches using a smartphone and should be combined with an install campaign for maximum effectiveness.
Price extensions allow your ad to provide pricing and promotional information, such as specials or discounts that relate directly to a search query. They’re an effective way of emphasizing value proposition and distinguishing itself among competitors.
Sitelink extensions are additional links that appear below your ad on a SERP to give users more ways to locate what they’re searching for. They increase click-through rates and improve your visibility when multiple link extensions appear simultaneously.
Structured Snippets (also known as Ad Extensions) allow advertisers to showcase the details of their product or service directly within an Ad. These extensions help potential customers understand exactly what they’re getting and have proven successful at increasing CTR by up to 30 percent.
Location extensions are ideal for businesses that offer physical storefronts or want to target local searches. They can be displayed in Search, Maps and Shopping ads and give your ad extra space – as well as the chance of claiming a local pack spot when available. They’re also useful for showing the proximity of your business in relation to other places as well as providing directions on how to get there.
More Conversions
Google Ads search ad extensions are designed to increase your ad’s performance by increasing its visibility on SERPs, drawing in more clicks, and driving conversions – providing a way to significantly boost return on investment (ROI).
Search ad extensions allow you to provide more details about the products or services you offer, building trust among potential buyers while increasing qualified clicks that are likely to convert on post-click landing pages.
There are various types of ad extensions, and choosing which to implement depends on your goals and the best strategies for your business. Examples of extensions could include callout extensions, location extensions, app extensions and product extensions – among many more!
Product extensions allow you to showcase your offerings through search ads with text descriptions, images and prices that better showcase them. They’re an effective way of driving more conversions from searches related to your product or service and increasing click-through rates of your ad significantly.
Location extensions help businesses attract more local customers by showing the address, phone number and website for their businesses in search results. They’re particularly beneficial to businesses relying heavily on foot traffic – such as hair salons, mechanics or restaurants.
Review extensions enable businesses to display Google reviews for their business in search ads, which helps build trust with potential customers and may lead to higher ad ranks. Furthermore, review extensions offer an opportunity to stand out from competition while increasing click-through rate of their ads.
Sitelink extensions allow you to link specific pages of your site in your search ads, which can increase their visibility and click-through rates. They’re easy to set up – dynamically applied by Google or manually selected by you – making for better ad visibility and click-through rates.
Structured snippets account for 35.1 percent of clicks, making them an effective way to highlight key products, services and features users may be searching for in your ad. By increasing quality clicks while stretching budget further, structured snippets can help your campaign become a hit!
Affiliate location extensions are an ideal solution for retail brands that sell their products through multiple retailers, as they show searchers where to purchase them in their immediate area.
More Traffic
Ad extensions are one of the best ways to increase clicks and conversions for Google Ads search campaigns, offering more space for text and clickable links while standing out visually from other ads on SERPs – thus drawing more clicks and conversions.
Google offers many types of ad extensions, with two of the most popular being call buttons and sitelinks. Searchers who visit your website can see your phone number and links directly to certain web pages on it – this feature is great for businesses seeking immediate, in-person or online sales; such as free delivery or discounts for certain products – call button extensions highlight this information within ads to encourage people to act immediately!
Message extensions are another useful feature, giving searchers the option to text or email you directly from their ad without visiting your website. This tool works particularly well for businesses with an email marketing strategy or just looking to drive more text leads. Plus, callout extensions allow you to highlight important information about your product or service – such as shipping policies, benefits or prices.
App extensions can help promote your mobile application to users searching for relevant content and keywords, with mobile users spending 90% of their time within apps consuming data from search engines like Google. They’re an effective way of reaching out to target audiences while encouraging downloads. Be wary though of using too many extensions; using too many can cause confusion for searchers while only the top performing ads show them.
More Revenue
As their name implies, Google Ads search ad extensions extend your ad’s real estate on search engine results pages (SERPs), giving it more exposure while increasing performance without increasing cost-per-click (CPC) costs.
Ad extensions also help answer common inquiries that searchers might have about your products and services. Price extensions allow you to showcase prices alongside popular services or product categories, providing answers to people who ask: “How much does this service or product cost?”
Location extensions provide searchers with more information before clicking an ad, making this extension particularly helpful if your company specializes in selling local goods and services; as it enables you to promote any relevant promotions nearby.
Message extensions are another useful tool to consider using, as they allow you to send personalized messages directly from your ad to searchers who visit it. This helps build trust with prospective clients and could result in more qualified leads being generated from it.
App extensions are also an invaluable asset, as they allow mobile users to download your app directly from search ads – leading to increased app conversions and, consequently, site conversions.
Promotion extensions allow you to promote limited-time offers and discounts within your search ad, including details about an offer’s description, start/end dates, and a custom URL so searchers can visit more of your website or complete transactions. While promotion extensions are useful for any business, they’re especially beneficial for retail/restaurant advertisers looking to drive foot traffic during specific holidays/times of year and drive more sales.